Owning your digital assets is a core value here at Working Websites. That starts with having your own website and to do that, you need a domain name.
At least once a year for as long as I’ve been in business, I get a hopeful business owner who comes to me, ready to take their website to the next level– only to find out they don’t actually control it.
So I created a simple walkthrough on how to buy your own domain name. Check out it and leave your questions in the comments below.
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If you only rely on third party sites to promote your business online, you're giving up power over your brand to forces you have no control over.
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Are you someone who's comfortable diving into a knowledge base and figuring out technical things? Or do you find it somewhat intimidating? The less experience you have, the more you'll want to choose software and services that have an excellent reputation and customer support, to minimize problems.
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Once you've determined that your domain is available, visit Hover and type your domain into the search box. From there you'll add your domain to the cart, setup your login details and check out.
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If you like the service you're using or you have a long contract, you can keep your current domains where they are. I'll have another lesson on transferring your domain if you have existing domains and you want to move them all to once service.
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One of our core values at Working Websites is that you should own the platform for your online marketing. Facebook, Yelp, Instagram or other social platforms are great additional platforms, but using them exclusively is giving up control of your brand to companies you have no control over.
If you're serious about growing your business with online marketing, you need to do it on a platform that you own.
Kronda is the CEO of Karvel Digital, a digital marketing agency that helps established businesses double their revenue in 12 months using online marketing. She loves empowering small business owners to not be intimidated by all this tech stuff. And of course, cats.
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